TY - JOUR A1 - Giménez-Sanchís, Adrián AU - Zhong, Kui AU - Tarancón, Paula AU - Zhao, Lei AU - Besada, Cristina T1 - Identification of the main purchase motivations and consumption contexts of mandarins. Preliminary results from a cross-cultural study in Spain and China. Y1 - 2021 UR - http://hdl.handle.net/20.500.11939/8080 AB - Mandarins production has risen by over 60% in the last ten years. Nowadays, China and Spain are the main mandarin producing countries. It is well known that consumption habits and consumer quality requirements can vary significantly between countries. In order to maintain and enhance the current success of mandarins in markets around the world, it is necessary for all supply chain stakeholders to be aware of the requirements of markets in different countries. KW - E73 Consumer economics KW - Q04 Food composition KW - S01 Human nutrition - General aspects KW - U40 Surveying methods KW - Mandarins KW - Motivation KW - Consumer preferences KW - Spain KW - China KW - Purchasing habits KW - Sensory evaluation LA - en ER -