RT poster
T1 Identification of the main purchase motivations and consumption contexts of mandarins. Preliminary results from a cross-cultural study in Spain and China.
A1 Giménez-Sanchís, Adrián
A1 Zhong, Kui
A1 Tarancón, Paula
A1 Zhao, Lei
A1 Besada, Cristina
K1 E73  Consumer economics
K1 Q04  Food composition
K1 S01  Human nutrition - General aspects
K1 U40  Surveying methods
K1 Mandarins
K1 Motivation
K1 Consumer preferences
K1 Spain
K1 China
K1 Purchasing habits
K1 Sensory evaluation
AB Mandarins production has risen by over 60% in the last ten years. Nowadays, China and Spain are the main mandarin producing countries. It is well known that consumption habits and consumer quality requirements can vary significantly between countries. Inorder to maintain and enhance the current success of mandarins in markets around the world, it is necessary for all supply chain stakeholders to be aware of the requirements of markets in different countries.
YR 2021
FD 2021
LK http://hdl.handle.net/20.500.11939/8080
UL http://hdl.handle.net/20.500.11939/8080
LA en
NO Giménez-Sanchis, A., Zhong, K., Tarancón, P., Zhao, L. & Besada, C. (2021). Identification of the main purchase motivations and consumption contexts of mandarins. Preliminary results from a cross-cultural study in Spain and China. (Poster presentation), 14th Pangborn Sensory Science Symposium: ‘Sustainable Sensory Science’.
DS MINDS@UW
RD Aug 16, 2022